There are many reasons to think of redesigning of your Yahoo! Store.

Very first reason will be its under performance. It may not give you expected RIO. Higher bounce rate is one of the causes of it. Yes, a visitor comes to your site, opens a page and then exits the site without going further.

Why?

There can be lots of possibilities. Your Yahoo! store may not have good navigation. There may be uninteresting content like texts or images. Outdated and excessive content can disappoint the users. People seek some promotional offers like discount coupons, free stuff over purchase, etc. and you are not offering them anything. Your check out process may be lengthy or involving more steps than usual. Read the rest of this entry »