The Five Basic Elements of Web Design

The basic elements and principles involved in web design are true for all other types of design. These principles will show you the most effective way to put together the various design elements to come up with a good and effective site. A good company emphasizes the fact that web design is not simply about slapping all those HTML tags on the page, but it involves the use of principles to build a pleasing and useful design. Your company will need you to make the most aesthetically attractive and effective web design, so make sure you keep these elements in mind:

Balance:

Web design Balance is the equal distribution of the heavy and light elements on a singly page. Balance in your web design is concentrated in your page layout. You must achieve visual balance in your web design all throughout the page, not only in the initial view. You web design company might commonly suggest you to center the text and all the other elements on your page. It is also very common to set your page on an invisible grid system to create the balance that you need. There are three types of balance that can be achieved when designing a page.

  • Symmetrical. This is achieved by placing all the elements in an even fashion – a heavy element on the left is matched with another on the right. Be careful with symmetrical balances as you do not want your site to look flat or plain boring.
  • Asymmetrical. These are more challenging to build, but there are strategies to achieve this which can include the varying texture, color and image positioning and size to arrive at a pleasant looking page.
  • Discordant. Symmetrical. Web sites that are off-balance suggest action or motion, so you can create a discordant design on purpose. This type of designs make viewers uncomfortable or uneasy, so they are best used for sites that are intended to make people think.

Contrast:

Web design contrast is more than just about colors and black or white, but also involves contrasting shapes, sizes and even textures. You can take full advantage of contrast by changing font size, weight and family to provide textual contrast and varying sizes of images and elements. However, be careful not to blast your readers or scare them off with contrasting colors which are way too loud. The links on your content should be contrasted well to draw most attention.

Emphasis:

Web design emphasis involves the main points where the eye is drawn into in a design. One of the mistakes that your web design company may warn you not to make is to have everything in the design stand out. Keep in mind that if everything in the design has equal emphasis, the entire page will tend to appear too busy for comfort and may end up unappealing. What you should focus on instead is to create a visual hierarchy in the web design – to put emphasis only on the right elements. You can use semantic markup to provide emphasis even without the use of styles; change the font size of image size in order to emphasis or lessen emphasis on them; or you can use contrast in colors for added emphasis.

Rhythm:

Web design rhythm, also known as repetition, brings the much needed internal consistency into your web site designs. Almost all elements in your design can be repeated in order to create pleasing rhythm into your design. For instance, you can repeat your headline a few times for more emphasis, repeat the same image across the page, create a background that is tiled and patterned with repetitive elements, or repeat a particular style to provide site design consistency. It is also a good idea to repeat the navigation elements in your site design across the pages of your web site.

Unity:

Web design unity, also regarded as a site’s proximity, is the what keeps all the similar elements in the site alike and those diverse further apart, and pulls everything together into one integrated whole. Unity when it comes to web site design is mainly achieved through the proper placement in your layout. You can implement this in many ways. You can, for example, adjust the layout of your elements to put them close or far away from each other. In the body of your page, you can change the spacing around the text in your page contents. You can further achieve unity by playing around the box properties and change the margins and paddings.

A good web design company keeps in mind all the basic design elements with each and every page they design and collaborate with. This way, you and your web design company will come up with web sites that are pleasant looking, effective and attractive. As the web designer, it is important that you keep these elements in mind and apply them appropriately to your page web design.

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One of the sites that give free CSS of cool web designs is The Open Design Community (TODC). The Open Design Community is a hub for open source website designers from around the world providing thousands of XHTML and CSS based free web design templates available for download. So, please feel free to take a minute or two and browse through the designs that our fabulous designers have submitted and see if one might work for you! And remember they are free!

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As a professional website designer, you need to chalk out a well-devised approach for creating the website. First, you need to understand the specific business necessities of your client and lay out the basic structure of the website. In order to minimize the cost of the set up, the website designer should be equipped with predefined web templates. Having this feature in your armory, you don’t need to go hog-wild with the designs for the reason that you are not designing a website by tinkering.

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How to Find the Right Web Designer For Your Web Development Project

Finding a web designer is the easy part- all you need to do is perform a quick search online and bingo, you’re presented with pages and pages of them in the search engine results. The hard part is choosing the right web designer for your individual project. Every web design project has a specific set of requirements and every web designer has a unique set of skills that may, or may not, be suitable for your needs. In this article, I’ll list some key factors that will help you find the right web designer and how you determine if they have the necessary skills to undertake your web development project.

Research the Web Designers Website and Online Portfolio

Every web designer should have a functioning website and an online portfolio of their work. If they don’t, you can scratch them off the list. After you have found some web designers in your area, or anywhere else for that matter, you should research each of their websites and check out samples of their work. Different web designers take different approaches to their work and use a variety of technologies. You should read up on their skills and approach to web design, to make sure they suit your requirements. Viewing completed websites and samples of the web designer’s work is also essential to get a good idea of the design style and skills they have. Make sure the websites function correctly. If some of the web designer’s recent samples are not working, there is a good chance that, if you use them, your website might have the same issues. Look at the design style of their portfolio samples. Most web designers tend to stick to a particular style. If you like the look of their websites, and their website text sounds appealing, you’re onto a winner. Take the next step and call them, or send a project brief through.

Speak to Your Chosen Web Designers

Another key point to determine which web designer is best for you, is finding out whether you can communicate with them. You will need to explain your vision to the designer and they should be able to respond with ideas and suggestions for your project. If you call your designer and there is, for example, a language barrier between you, that could be a problem throughout the development process. Talking to a potential web designer also gives you a good idea whether you are going to get on with them or not. If you call to speak with your chosen web design company and you are put on the phone to a rude or uninterested individual – in my books, that would not be somebody you would want to deal with on an ongoing basis. If they are enthusiastic, keen and communicate well you are more likely to have a successful ongoing professional relationship.

Qualification and Experience

Qualifications and experience are not always essential but they do give you some security that the web designer knows what they are doing and has the skills to undertake your project. It’s really up to your judgment whether you want to use a web designer with no experience but you never know, they might be a young gun with tons of talent and is just waiting for that first project to unleash their skills on to. Whether you prefer your web designer to have qualifications or not is also up to you. Qualifications just mean they have had some formal recognition of their skills. My preference would be experience beats qualifications any day. Your web designer may have undertaken a six month course which has got them a certificate of some sort but that does not make them a good designer. There is so much information online and ways to hone your design talents now, that needing somebody to teach you is not essential.

Creative Vision

It is very important the web designer you speak to understands your creative vision. To create a website that truly serves a purpose and business goal, the designer need to understand the nature of the website and relate to your overall vision. Take note on whether the web designer offers any ideas or suggestions when you’re talking to them. This is a good indication of whether they understand the project and are enthusiastic about it.

The Right Technology

Different web projects need different technology behind them. Not all web designers have all the necessary skills for some types of web development. For example you may need a full content management system with database driven content and advanced search engine optimisation. This is something not all web designers can provide. Most designer’s will tell you straight away if they are unable to complete the project, due to technical limitations. It is up to you as a client to inform the designer of all the feature’s you anticipate your website to have so they can tell you whether they can complete it.

A Reasonable Cost

The cost of the web project is normally the key factor in how people choose their web designer. The scope of your project and what budget you have can limit what designer you choose. If you have a very small budget but want to build the next Facebook, any sane web designer will tell you they can’t help you. However, it is always good to get a few quotes and see which designer can offer the best package, for a reasonable cost. If they’re too expensive, it might be because they are a larger company with more overheads, or they are simply very good at what they do. If they are cheap, do a bit more investigation before committing – Cheap web design may end up costing you more in the long run, as it probably won’t serve its purpose very well and you will need to get it rebuilt. The cost of web design is often open ended… ‘how long is a piece of string?’… A good web designer should be able to explain the reason why they have quoted a certain price, and discuss what they can do within your budget – Just because you have received an initial quote that may be higher than you originally anticipated, talk to your designer about it. Quite often, there could be features or aspects of the quote than can be removed, or modified, to get the project back within your budget – If you don’t ask, you’ll never know.