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How to Choose the Right Web Design Company to Design Your Website?
Whether you want a new website designed for your company or are looking to re-design your website, finding the right web design company for your needs is the first and crucial step that will ultimately decide its success or failure. Unless your are an established business with an in-house Web design team the chances are that you will need to either hire a professional web designer or build the website or contract a web design company to do this for you.
Most businesses small or large do not have in-house expertise to design websites themselves and have to contract the work out to an external web design company. The importance of professionally designed website is essential. A poorly designed or an outdated website can have a negative impact on your company’s brand and drive customers away to your competitors. A company’s website is a window to its products and services and often the first point of contact with customers. It is vital for your website to present the right image and brand for your business.
Should you work with a Web design company or a Freelance Web designer?
Whether your website is designed by an independent contractor or a web design company you will need to consider certain issues before you make the decision. Both working with an independent web designer or a web design company have their advantages. Working with an independent web designer can be cost effective and flexible. Working with web design companies on the other hand may cost more but offers significant advantages. They are represented by a team of web designers who often possess wider skills and experience. Each member of the team will often specialise in a distinct area of website design and development, and will often be able to solve complex business issues with ease. Working with a web design company will provide your business with easy access to support as and when required or when something goes wrong.
Factors to consider when selecting a Web Design Company to design your website
Experience and Skills – Analyse their experience and technical skills. Review the information on their website and marketing material. Better still speak to them personally as often a direct conversation about your project will give you a clear idea of their knowledge and expertise.
Portfolio and case studies – Review and analyse their portfolio or case studies. This is usually available via their website. Reviewing other software or websites designed by the web design company can provide useful information anon their suitability for your project.
A streamlined process with a fast turn around time – Understand the web design company’s process to see how it fits with your requirements.
Ask for a detailed proposal outlining costs, timescales and proposed solution. A professional web design company will always submit a detailed proposal outlining theses issues.
One stop shop
Think forward. Determine what other products and services can the web design company offer. If your require web design now chance are you will need additional services in future such as web hosting, search engine marketing, content m management system and so on. It can be daunting and an administrative nightmare to deal with many different companies for different services.
Long term relationship
Focus on building a long term relationship with the web design company. It is better to go for a company that offers excellent and timely support as required. Analysing the company and communicating with them will give you an idea whether the company focus on long term relationship or just a one off sale. Supported service knowing that they will be around should something was to go wrong or if requirements change with time.
By taking time to communicate with the prospective web design company beforehand will enable you to select the right web design company to partner with who will meet your expectations. Finding the right web design company and forming a relationship can be a valuable asset for your business for many years to come.
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What to Look For in a Web Design Program
You’ve decided that Web design is the career for you. You’re ready to jump into the game, but you’re going to need some education on how to design Web sites first. However, with literally hundreds of schools offering courses in every possible permutation – Web site design or graphic design with a focus on Web sites; certificates or full degrees – how do you decide which program meets your needs?
Skills taught in a Web Design program
Web site designers require a vast array of skills, not all of which are (or can be!) taught in the classroom. However, there are certain skills that all Web designers should know. First among these is HTML (HyperText Markup Language) code, which comprises the building blocks of the Web. All Web sites, no matter how fancy or how focused on Flash animation, consist of HTML at their core.
Although most designers now use Web editing programs such as FrontPage or Dreamweaver to design Web sites, in order to understand what is actually happening when the Web site loads, you need to know HTML. For entry-level positions, this markup language can be enough, but for more advanced positions, you should learn one or more other markup languages, such as XML (eXtended Markup Language) and CSS (Cascading Style Sheets), as well as one or more scripting languages, such as JavaScript
and ActiveX.
You will also need to learn the basics of making a Web site look neat and professional. Although it may seem elementary, there are a wide range of techniques involved in creating a Web site that flows well. A logical site is designed to allow the user to quickly understand the purpose of the Web site, and to easily find the information he or she needs. Although this is obviously more of an art than a science, there are many techniques that help users navigate each page within a site more effectively and quickly. As a Web
site designer, you should be fluent in these techniques.
To work on Web sites, you’ll also need to understand the basics of how a computer operates. These technical skills enable you to set up and modify the Web site. Being able to use FTP (File Transfer Protocol) clients to add pages and upload site changes is paramount. So is being able to modify the site contents manually by using text editor software. Some of this software allows you to view changes instantaneously, such as the Real-Time HTML Editor, which is available online. Other text editors are included with your
office computer, or can be installed, enabling you to work on site contents outside of a site editing program.
Finally, depending on the specific career path you have in mind, you may need to have other skills. If you are focusing more on the graphic design aspect of Web design, you will need to focus on learning about vector and raster graphics. Raster graphics, comprised of grids of tiny pixels, are dependent on the size and quality of the image – photographs are raster images, for example, and can look blurry or sharp, depending upon image size and resolution. Vector graphics use geographical points and coordinates
instead of pixels, and can be resized without losing image quality. Typography, or the art of choosing and using fonts and typefaces, is also important. Page layout, or the skill of combining pictures, text, links, and animated images on a Web site to create a pleasing overall design, is also very important.
If, however, you are more interested in the technical aspects of maintaining a Web site, you will need to focus more on server administration, namely by learning to use Web server software (such as Microsoft IIS or Apache), and understanding how to run log analysis so you can track who visits the site, and how frequently you receive unique visitors. There are other specific domains in the field of Web design, including site optimization, security, usability, and quality assurance. Each sub-specialty in the Web design field requires the knowing the design basics described above, plus additional skills which you can learn in class and on the job.
In summary, these are the type of Web design classes you can look forward to taking:
- HTML and other markup/scripting languages
- Web site graphics and layout design
- Some technical skills necessary to publish a Web site
- Other skills related to the specific type of Web design career you want to pursue
How Do I Know This Web Design Program is Right for Me?There are a large variety of Web design programs, which run the gamut from certificate programs to full degrees. These programs are offered at learning institutions ranging from small, private schools to large, public schools – and everything in between. Finding the specific Web or graphic design school that meets your needs from the many available can be a challenge. Here a few questions to ask yourself when deciding upon a course of study in Web design:
- Do I want to study online or at a traditional school?
- Can I fit a full-time program into my schedule, or should I go part-time?
- Do I want a degree program, or a certificate program, which is usually quicker, and can help me get into the field more rapidly?
- Am I willing to change my schedule or where I live to learn these new skills?
- Am I more interested in the technical end of Web sites, or would I prefer to work on graphic design and page layout?
- Does the Web design program I am interested in offer all of the classes needed for the career I want to focus on?
- Does the school help graduates with their career planning by offering job or internship placement assistance?
By answering these questions, you are well on your way to figuring out which is the right Web design course for you!